David Falconer
Partner, Client Services
David is a senior marketing communications executive with 20+ years’ client management experience at award-winning agencies, consulting and advising top F500 leaders.
Copper is a digital transformation agency
Bridging the gap between where you are today to where you need to be tomorrow.
Clients today need an agency partner who can help them meet their digital challenges head-on. Copper is a team of seasoned thinkers and doers – strategists, technologists and designers – obsessed with unlocking your businesses’ digital potential.
More than redesigning websites and marketing material (don’t worry we do all that), it’s about supporting the internal transformation of processes, skills and technologies to drive digital innovation and successful leadership.
Working with the
right partner …
Why Copper?
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SCOPE OF ABILITIES - the ability to get it done
Being at the forefront of the digital evolution for 20+ years, we’ve learnt a few things and the foremost is how to deliver.
It starts with defining and managing expectations, while gathering the right insights to inform any recommendations. We don’t just pitch the ‘big idea’ that gets everyone excited. We map out a plan and then roll up our sleeves to get it done.
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KNOWLEDGE & EXPERTISE – the right stuff
With technologies, experiences, demands and resources constantly changing your agency partner needs to be smart, effective and proactive, to help you navigate delivery of your digital roadmap.
What makes Copper a digital transformation agency is the fact that our creative team thinks about all the possible delivery channels – from 140 characters to immersive video – the strategy team understands CRM, CMS and analytics, while our technologists believes in the importance of brand messaging.
Digital is in our DNA and right now this is the most exhilarating time to be a marketer.
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CHEMISTRY – the right fit
More than how we think or what we do, it’s about adding value at every opportunity with the drive and passion to make you a success.
Copper is a small boutique agency born out of big agency rigor and methodologies – a local company, easy to visit, easy to talk to, and fun to work with. As your digital transformation agency, we’ll spend an inordinate amount of time to get to know you and your business. We’ll detect and prioritize the steps on your road to actionable digital concepts (be it products or services) that will put your business in sync with the future.
We understand you are not just looking for possibilities; you need to see results. -
PROVEN EXPERIENCE – walking the talk
The ‘proof is in the pudding’ as they say, and there’s no better way to appreciate our experience and expertise than by spending some time with us and getting to know our team.
You can also peruse our ‘Sample Work’ below or better yet speak to our biggest fans — our clients. They’re the best gauge of our value, and their success and retention is the way we measure our success. No different than their KPI’s and metrics, we are proud of our 90%+ client retention rate. Having worked with many of our clients for years we are often invited to sit with their leadership team serving as a natural extension of marketing; always confident that we have their success at the forefront of everything we do.
EXPERTISE
We help businesses transform from where they are to where they need to be by harnessing the power of the new digital economy.
Strategy
From ‘Strategy to Street’, uncovering key
insights that drive ideation & planning:
- Digital Transformation Strategy
- Digital Road Map
- Customer Journey Mapping
- Communications Strategy
- Inbound Marketing Plan
- Social Media Strategy
- Content Strategy
- KPI’s & Metrics
- Trends & Best Practices
- Research
UX
A user-first approach to defining &
architecting interactive experiences:
- User Experience (UX) Planning
- Usability Design & Analysis
- User Profiling & Personas
- Use cases & User Stories
- Information Architecture
- Wireframes
- Navigation & Interaction Design
- Journey Mapping / Prototyping
- Competitive Audits
- Usability & User Testing
Creative + Design
Imagining & visualizing a brand to deliver
contextual and relevant expressions:
- Concepts & Ideation
- Brand Identity & Style Guide
- Visual Design
- User Interface Design
- Web (mobile & responsive)
- Writing / Messaging
- Corporate Communications
- Sales Collateral
- Video
- Advertising
- Print & Graphic Design
Technology + Development
Identify & implement smart technology
solutions to deliver business solutions:
- Technology Planning
- Marketing Stack (ecosystem)
- Toolset Evaluation & Selection
- Functional Specifications
- Web Development (Front & Back)
- Content Management Systems
- Application Development
- Web Services, API & Systems Integration
- Database Design
- QA & Testing
OUR TEAM
We’re personable, passionate, creative thinkers and doers; a true fusion of strategy, design and technology types driven by the unprecedented opportunities for marketers and brands today.
Kirsten Thesberg
Partner, Strategic Services
With 20+ years’ experience in digital, branding, marketing & advertising, Kirsten defines the strategic direction for Copper’s clients, combining insight, knowledge and passion.
Steve Layton
Chief Technology Officer
A technology & creative professional for 15+ years, Steve embodies his role as CTO – a combination of strong hands-on development skills with senior business & technical knowledge.
Sabina Vaivada
Senior, Project Manager
Sabina has a proven track-record in successfully delivering projects for Copper’s clients, with a strong background in account, project & studio management.
416-646-2222 x223sabinav@coppermarketing.ca
Bryce Thomas
Creative Director
Artist, designer, musician, writer, strategist, consultant – Bryce is all that and more! A veteran CD, he delivers inspiring content experiences that drive client’s brands.
Rod Malos
Art Director / Senior Designer
An expert in creative strategy & tactical execution, Rod produces visually arresting, award-winning digital & print creative, bringing inspiration & expression to all he touches.
Michael Lordly
Information Architect
Industry veteran, Michael’s passion for design and the user experience provides guiding vision & focus for a customer-centric, goal-driven approach to web and app development.
Mark Chyz
Digital Designer
Mark’s focus is digital design, and overall brand experience with 15+ years of expertise in web design and email marketing.
Tito Zevallos
Digital Designer
Tito has 35 years of experience in the graphic design industry, 25 of them working on web design with a focus on integrating form and function into effective communication strategies.
OUR WORK
We know we’re only as good as the work we deliver for our clients, and the engagements they create with their audiences. Take a look at what we’ve been up to lately.
Featured Work
Web
MotorcycleShows.ca: Revs Up
Copper defines, designs & develops the new revitalized MotorcycleShows.ca site with a best-in-class user experience & technology to increase awareness & engagement, drive sales, and support marcom initiatives.
Sample Work
Integrated
iA Clarington Investments
Integrated
Canadian Public Accountability Board
Integrated
Cambridge Global Payments
Integrated
B2B Bank
Integrated
SAP Concur
Integrated
IFIAR
OUR CLIENTS
We work with clients big and small, corporate and not-for-profit, across media and industry sectors. Here are some reasons why our clients choose Copper.
CONTACT
Business interests? Career enquiries? Stalking us? Our doors are always open and our inbox always on. Drop us a line. We’d love to hear from you.
100 Lombard Street, Suite 104 Toronto, Ontario M5C 1M3
416-646-2222 x222
info@coppermarketing.ca
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